Assistant PR Manager

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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About this position

What you´ll do

  • Integrated Communications Planning & Project Management:
    • Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
    • Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
    • Support PR budget planning, agency management and resource allocation.
  • Media Relations & Brand Communications:
    • Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
    • Support communication planning and execution for major brand campaigns, product launches and business initiatives.
    • Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
    • Monitor industry trends and provide communication recommendations to support business objectives.
  • Corporate Communications:
    • Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
    • Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
    • Support thought leadership content development and external stakeholder communications.
    • Monitor industry and competitors and provide communication insights when relevant.
  • Crisis Management:
    • Support crisis and reputation management initiatives across HCB.
    • Assist in issue monitoring, risk assessment and crisis communication preparation.
    • Coordinate communication materials and stakeholder alignment during issue management processes.
  • Celebrity & External Partnership Management:
    • Support celebrity endorsement and relevant communication projects when required.
    • Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
    • Manage external partners and agencies to ensure smooth project delivery.
  • Events & Strategic Projects:
    • Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
    • Provide communication consultation and content support across business functions when required.
  • Team Operations:
    • Support team daily operations, including vendor management, POR/PO process and budget administration.
    • Undertake additional projects assigned by line manager.

What makes you a good fit

  • Experience in FMCG, beauty, luxury, consumer brands or PR agencies.
  • Exposure to both Brand Communications and Corporate Communications is highly preferred.
  • Strong writing and storytelling skills in both Chinese and English.
  • Experience supporting executive communications, media engagement or reputation management projects is a plus.
  • Strong stakeholder management, project management and communication skills.
  • Mature, proactive and capable of working independently in a fast-paced environment.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26097449

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

Over Henkel

Voortbouwend op een sterke erfenis van bijna 150 jaar, geven wij de toon aan om het leven elke dag opnieuw te verbeelden en te verbeteren. Vandaag en voor toekomstige generaties. Via onze innovatieve en duurzame merken en technologieën en via onze teams over de hele wereld. Henkel bekleedt leidende posities in zowel industriële als consumentenactiviteiten: Ons portfolio omvat bekende haarverzorgingsproducten, wasmiddelen, wasverzachters en kleefstoffen, dichtingsmiddelen en functionele coatings.

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FAQ

Ja, het volstaat om uw onlineprofiel in te vullen. Daarna kunt u voor meerdere functies solliciteren.

Ja, graag. Henkel is een internationale onderneming en u zult dus met collega's uit de hele wereld samenwerken. Binnen onze onderneming is Engels onze voertaal. In het algemeen is het aanbevolen te solliciteren in de taal van de vacature.

Elke in te vullen functie is uniek, en het is zowel voor u als voor ons belangrijk om het proces tot een goed einde te brengen. Wij willen er zeker van zijn dat zowel de kandidaat als de organisatie een goede match zijn. Wij zullen gedurende het volledige proces feedback geven aan de kandidaten.

Ja, sterker nog, binnen Henkel verwachten we van ons talent dat ze flexibel en mobiel zijn. Dit draagt bij tot het grote wereldwijde succes van onze onderneming.

Onze "Triple two"-filosofie draagt bij aan deze verwachting: u kunt ervaring opdoen in tenminste twee functies, twee verschillende landen en twee activiteitensectoren. Wij passen deze filosofie toe omdat wij denken dat uw persoonlijke ontwikkeling baat heeft bij verschillende functies in verschillende domeinen en verschillende afdelingen, waardoor u ook een beter begrip zult hebben van Henkel als wereldwijde onderneming.

Hier vindt u meer informatie over onze opleidingsprogramma's.

Het recruitmentteam beantwoordt alle vragen aangaande uw sollicitatie. Neem hier contact op met het team.