Voortbouwend op een sterke erfenis van bijna 150 jaar, geven wij de toon aan om het leven elke dag opnieuw te verbeelden en te verbeteren. Vandaag en voor toekomstige generaties. Via onze innovatieve en duurzame merken en technologieën en via onze teams over de hele wereld. Henkel bekleedt leidende posities in zowel industriële als consumentenactiviteiten: Ons portfolio omvat bekende haarverzorgingsproducten, wasmiddelen, wasverzachters en kleefstoffen, dichtingsmiddelen en functionele coatings.
Trade Marketing Sr Analyst - E-commerce Channel
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About this Position
We are looking for a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for the E-commerce channel, driving profitable growth across strategic customers, marketplaces, and digital platforms. This role will be responsible for developing and implementing commercial and promotional plans that maximize brand visibility, conversion, and business profitability, while ensuring best-in-class execution across all consumer touchpoints.
The position will work cross-functionally with the Sales, Marketing, Category Management, and In-Store Execution teams to identify growth opportunities, optimize trade investments, and strengthen relationships with key partners within the digital ecosystem.
What you´ll do
- Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel, aligned with commercial objectives and growth targets.
- Develop and execute brand activation campaigns, promotions, and customer marketing initiatives to drive shopper acquisition, conversion, and sell-out across digital platforms and marketplaces.
- Manage all customer touchpoints and support the execution of national brand activation campaigns, adapting them to customer-specific needs and opportunities.
- Build and manage relationships with strategic customers, online retailers, and marketplace partners, identifying opportunities for joint business growth and enhanced brand presence.
- Manage and monitor the annual trade investment budget, ensuring compliance with key financial and business KPIs, including Net Sales (NIS), Gross Profit (GP1), profitability, margin, and L6B.
- Develop and implement omnichannel initiatives to ensure a consistent consumer experience and maximize brand performance across all shopping touchpoints.
- Design and execute commercial and promotional strategies that improve visibility, traffic, conversion, and overall business performance within digital environments.
- Coordinate external agencies and partners to ensure effective implementation of digital assets, promotional campaigns, POS materials, and customer-facing activations.
- Analyze sales performance, shopper behavior, market trends, and campaign results to identify business opportunities and provide actionable recommendations.
- Monitor and report on key performance indicators (KPIs), delivering business insights and executive reports to support decision-making.
- Lead cross-functional projects with Sales, Marketing, and Execution teams to ensure seamless implementation of trade marketing initiatives.
- Conduct regular customer visits and business reviews to identify opportunities, strengthen partnerships, and ensure successful execution of commercial plans.
What makes you a good fit
- Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business, or related fields.
- Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce, or related commercial roles.
- Proven experience developing and executing Trade Marketing strategies within E-commerce, marketplaces, or modern retail channels.
- Advanced Excel and data analysis skills.
- Advanced English proficiency.
- Strong analytical, negotiation, communication, and stakeholder management skills.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26103058
Job Locations: Colombia, Distrito Capital De Bogotá, Bogotá
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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FAQ
Ik ben in verschillende baans geïnteresseerd. Kan ik tegelijk voor meerdere functies solliciteren?
Ja, maak gewoon je profiel aan via ons online sollicitatiesysteem. Zodra je online profiel volledig is, kan je voor meerdere functies solliciteren.
De vacature is in het Engels opgesteld. Moet ik ook in het Engels solliciteren?
Ja. Omdat Henkel een internationaal bedrijf is, werken we dagelijks samen met collega's uit verschillende landen en culturen. Engels is daarbij onze belangrijkste voertaal.
Daarom raden we aan om je sollicitatie op te stellen in dezelfde taal als de vacature. Zo verloopt de communicatie duidelijk en consistent gedurende het hele sollicitatieproces.
Krijg ik tijdens de sollicitatieprocedure feedback over de status van mijn sollicitatie?
Elke functie bij Henkel is uniek, net als iedere kandidaat. De juiste match vinden is belangrijk, zowel voor jou als voor ons.
Daarom streven we ernaar om een goede match te vinden tussen de kandidaat en het bedrijf. Je kunt de status van je sollicitatie op elk moment raadplegen via je sollicitatieprofiel.
Tijdens de hele sollicitatieprocedure houden we je op de hoogte van de voortgang en informeren we je over de volgende stappen.
Jouw traject bij Henkel begint met transparantie, open communicatie en wederzijds respect.
Kunnen medewerkers wisselen tussen functies, businessunits of landen?
Ja. Onze Triple Two-filosofie stimuleert medewerkers om tijdens hun carrière ervaring op te doen in verschillende functies, businessunits en landen.
We geloven dat uiteenlopende ervaringen bijdragen aan persoonlijke en professionele groei. Door in verschillende functies, teams en landen te werken, verbreed je je perspectief, ontwikkel je nieuwe vaardigheden en krijg je een beter inzicht in Henkel als wereldwijd bedrijf.
Bij wie kan ik terecht met vragen over mijn sollicitatie?
Ons recruitmentteam staat klaar om je te ondersteunen tijdens de sollicitatieprocedure. Heb je vragen over je sollicitatie, de procedure of een vacature?
Dan helpen we je graag verder en ondersteunen wij je waar nodig.