Italy, Milano, Henkel Consumer Brands

Digital Marketing & Media Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


We are seeking a dynamic and results-driven Media & Digital Marketing Specialist to join our team. This role will play a pivotal part in shaping our online presence and ensuring the success of our digital marketing initiatives. The ideal candidate will be a strategic thinker with a passion for all things digital.

  • Coordinate with media and digital agencies to execute the strategy effectively. Collaborate closely with brand teams to ensure seamless integration of social brand communication
  • Lead influencer campaign initiatives, from briefing to execution. Evaluate campaign plans and measure results to optimize performance
  • Manage online video media campaigns, including briefing and planning. Define clear KPIs for video campaigns and closely monitor performance
  • Supervise the production of digital content in collaboration with digital agencies. Ensure that content aligns with our brand's messaging and standards
  • In-House Publishing: Coordinate editorial activities for DonnaD in-house publishing. Oversee the publication process, ensuring content is on-brand and aligns with our objectives


  • Master's degree in Marketing, Communications, or related field
  • Proven experience in media and digital marketing, with a focus on social media management, influencer campaigns, and video marketing
  • Strong analytical skills to assess campaign performance and make data-driven decisions
  • Excellent communication and collaboration skills to work effectively with cross-functional teams
  • Creative thinking and the ability to stay updated with digital marketing trends. Proficiency in digital marketing tools and platforms
  • Fluent in Italian & English

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23054884
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart Work / Flexible Working Arrangement
Smart Work / Flexible Working Arrangement Discounted access to Henkel products
Discounted access to Henkel products Company gifts
Company gifts On-site free parking
On-site free parking Healthcare coverage / Medical Insurance
 Healthcare coverage / Medical Insurance Retirement / Pension Plan
Retirement / Pension Plan On-site canteen
On-site canteen Paid parental leave (Paternity & Maternity)
Paid parental leave (Paternity & Maternity) Development opportunities
Development opportunities On-site gym
Note: Perks might vary depending on the job grade.