Portugal, Lisbon, Henkel Consumer Brands

Brand & Trade Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Define and implement local marketing and trade marketing strategy for specific brands; allocate the respective marketing budget; manage and steer local marketing and trade marketing activities for the respective brands. 
  • Development of local marketing strategy for brands & contribution to development of local sales and pricing strategy
  • Set-up of “Marketing-Mix” for own brands, esp. define portfolio, price, promotion and placement strategy, in close cooperation with sales
  • Development of Innovation Plans in collaboration with international teams, and marketing input for local masterplan
  • Development and execution of trade marketing and promotional strategy for brands (in cooperation with sales)
  • Shared P&L responsibility, steer Marketing budget
  • Optimize marketing processes
  • Leadership: over assistant brand manager
  • Close collaboration with international marketing and implementation of marketing activities


  • Academic Background: Min. Management degree
  • Experience: minimum 2 years in FMCG Marketing with solid experience in brand management
  • Location: Lisbon based (incl. out-skirts)
  • Fluent level of english and portuguese
  • FMCG marketing and brand management knowledge
  • Strong financial/business mindset (P&L thinking)
  • Understanding of retail business 
  • Results/solution oriented
  • Strong presentation and communication skills
  • Good influence capability
  • Team player/relationship manager
  • Good capacity of focus/define priorities
  • Strong leadership skills and strategic thinking

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23051251
Contract & Job type: Full Time, Regular
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Note: Perks might vary depending on the job grade.