Content & CRM Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

The Manager, Content Marketing and CRM will be responsible for planning and executing content strategies for our Laundry and Home Care brands, as well as supporting our CRM program across the Henkel Consumer Brands portfolio. 

The ideal candidate is a storyteller at heart – someone with experience aligning various forms of content to different audiences and environments along the path-to-purchase. Data and insights are the driving forces behind our content marketing efforts. This person should be comfortable harnessing data and insights for content creation, and for building strong frameworks for data acquisition.  

Project management of CRM strategy and programs
Steer CRM program roadmap in alignment with global CRM stakeholders
Closely collaborate with brands on lead generation and content marketing campaigns in support of business goals
Support data-driven lead acquisition and retention strategy which may include paid media campaigns (social, affiliate, search, co-reg), promotions and incentives, and email journeys and campaigns
Drive email marketing strategy for HCB brands in connection with CRM in collaboration with email and creative agencies 
Manage CRM and content agency relationships with counsel from legal, customer care, and R&D
Own CRM budget and KPI tracker, and regularly socialize results, learnings and updates with local and global leadership teams
Upskill organization as subject matter expert in content marketing  

YOUR SKILLS

Strong project management and communication skills – the ability to form relationships and influence cross-functional stakeholders along with external agencies and partners
Results-driven, with strong high attention to detail 
Expertise in content strategy and marketing  
Experience in marketing automation and developing and executing a multi-channel marketing and media strategy
Ability to leverage data to develop insights and executing on those insights
Ability to give creative direction and feedback across content types and display channels 
Comfortable taking calculated risks within compliance guardrails
Must be able to work in a fast-paced and hands-on environment. Creative problem-solving skills are a plus.

The salary for this role is $89,000.00 - $131,700.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Connecticut.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.